Every business aims to increase their audience base, brand popularity, sales, and revenue generation. A mobile application is capable of doing all these and helps businesses find multiple growth opportunities and generate hefty revenues. We are providing Android App Development Services.
Today, Smartphone users are growing by leaps and bounds. It is believed that approximately 80% of the population late uses mobile phones. And they use their mobile devices to accomplish their day-to-day needs, be it taxi booking, shopping, online ticket purchasing, or anything.
So, businesses find mobile applications as the best option to discover their potential customers. A mobile app development company builds mobile apps on both iOS and Android and thus helps businesses target customers across the world.
Let’s discuss here what are some other benefits that businesses can expect from a mobile application. Take a look.
Reasons Why Mobile Applications are Important for your Business
1. Marketing Tool:
Mobile apps work as a great marketing tool and help your business get ahead of competitors. It prevents entrepreneurs from using the traditional mediums of marketing through pamphlets, brochures, and the same option.
Be it providing information about new launches, offers, discounts, booking, newsfeed or the related thing, a mobile app is capable of doing all these quite efficiently. More and more, push notification is the most sought-after feature that increased the popularity of the mobile app as a great marketing tool.
Push notification enables entrepreneurs to send messages to users in an alert form about any coupons, discounts, offers, etc. Doing this helps them improve their product sales and revenue generation.
2. Increase Brand Presence:
According to research, an individual spends generally 2 to 3 hours per day on his/her mobile phone. During these, they explore various available apps and use them as per their needs. So, while using apps, they frequently notice the brand logo, images, etc. that apps include.
If they see the same image or logo every time they access the app, they easily recognize the brand. So, if users install your app and visualize your brand logo consistently, they can easily remember your brand name. Therefore, it improves your brand presence.
3. Customer Loyalty:
The most interesting fact about a mobile application is that it lets entrepreneurs directly interact with their customers. This is highly important for cultivating customer loyalty.
Apart from this, features like in-app purchases, notifications, and ads make a great impact on customers when compared to social media advertisements, email marketing, and some other traditional marketing methods like a roadside banner. Good interaction with customers is required for improving brand loyalty.
4. Better Customer Connection:
A smiling sales associate in his office, a customer sitting across his table, and both of them discussing about the various assistance and services which the company provides to its audience! This was the exact scene a few years ago. But over the years, customer service has grown beyond the face to face communication into a game-changing digital experience.
With the entire world in the pockets of the people, this was bound to happen. Mobile applications have taken customer service into a whole new level, courtesy of their adaptability and resilient features.
Imagine a person gets to know about your company in the middle of the night, and he has some queries. Would you have an app ( that responds at any given time) or a human being ( who responds only during normal business hours) to respond to that person at that time of the hour?
Mobile applications for businesses give an interface which is aimed at providing the customers with seamless experience of studying and decision making on the company’s products and services. Seen as a primary means to improve customer service by majority of marketers, mobile apps make sure your business is always with your customer.
5. Profit Boosts:
I’m sure each one of us loves Pizza. A leading American pizza restaurant chain; Domino’s pizza saw an e-commerce rise of 28% in their half-year pre-tax profits, after launching an app for ordering delivery or in-store pickups of their pizzas.
So do you think in 6 months, the number of people like you and me, who love pizza, increased? No! It was a simple strategy to introduce a mobile app and make things simpler for their customers so that they don’t opt for any other options available. On any given day, any customer would prefer using their app rather than calling up their store, or any other store as well.
On the other side, according to a study, 35.4% of the Black Friday sales last year were completed using mobile devices. And the fact that it is an increase of more than 16% from just a few years ago is quite astonishing.
Do you see the shift here? If you don’t have a mobile app for business that encourages your customers and excites them about your product or service, you are miles away from the trends of an ever-growing market. Click here to know about others services from our blog.